Understanding climate change communications should not require higher education
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Researcher Wändi Bruine de Bruin, discusses the importance of making climate change communication more accessible, empowering more people around the world to demand and take action.
18 percentage points
18 percentage points
How much more likely people are to view climate change as a serious threat if they have post-secondary (50%) education, compared with those with primary education or less (32%).
Bridging the education gap: making climate change communication accessible
Climate scientists have been warning about climate change . Global public opinion initially did not reveal much including in the 2007 Gallup World Poll. However, the 2019 World Risk Poll and showed that over two thirds of people around the world saw climate change as a threat. That figure remains similar in 2021, despite the pandemic and associated economic problems, which suggests that climate change remains front of mind for the majority of people worldwide.
The World Risk Poll shows that people who have experience with severe weather are more likely to see climate change as a severe threat. Around the world, it is increasingly evident that : heat waves, wildfires, and floods are becoming more severe and more common.
But it’s mostly people with higher education who recognise climate change is happening. The World Risk Poll shows that, worldwide, the likelihood of people viewing climate change as a serious threat to their country was much lower among those with primary education or less (32%) than among those with secondary (47%) or post-secondary (50%) education.
Why does education predict climate change concerns? Climate change is a complex scientific topic, which may be harder to understand for people who do not have much science education. But climate scientists and climate journalists often make climate change even harder to understand by using such as adaptation, mitigation, and sustainable development.
Climate change communications should be accessible for everyone.
My team at the University of California has been working with climate policy makers to describe climate change in a way that is more concrete and in . We have also created a for people who want to learn more about climate change and the associated terminology. Ultimately, we hope that these efforts help to empower people to act on climate change.
Dr. Sarah Jenkins and Dr. Andrea Taylor discuss the integration of the Poll with data on vulnerabilities, governance, and long-term climate projections to identify predictors of disaster risk perception and preparedness, and develop early warning and risk communication strategies.
The Disaster Risk Reduction for Africa (DRR4Africa) project seeks to improve the resilience of three selected African cities to climate-induced disasters by collaboratively identifying the biggest disaster threats, and developing solutions packages tailored to these cities.